We help product-led beauty, wellness, and retail brands build momentum in Singapore and beyond.
We help product-led beauty, wellness, and retail brands build momentum in Singapore and beyond.
MARKies Awards, 2023
Top 10, Most Effective Use - Integrated Media
MARKies Awards, 2023
Top 10, Most Effective Use - Programmactic Marketing
MARKies Awards, 2023
Top 10, Most Effective Use - Digital
MARKies Awards, 2023
Top 10, Most Effective Use - Omnichannel
APAC Insider, 2022
Best Conversion Advertising Specialists
Built for brands where product actually matters.
Built for brands where product actually matters.
We work exclusively with beauty, wellness, and retail brands that care about product, positioning, and long-term growth.
Creating Momentum for Product Based Brands
Approach
Approach
The right moves in the right order.
Strategy Before Everything
Before anything moves, we pressure-test the product.
We measure it against real market conditions — and against our experience launching and scaling brands here.
If something is off, we’d rather tell you upfront.
We don’t work with every brand.
We partner with products we believe can win.
Build a Position Worth Believing
Good products don’t sell themselves. Clarity sells.
We sharpen the brand narrative, founder story, and product angles until we can convincingly sell it to ourselves — and you.
If we’re not convinced, the market won’t be either.
Seed It Until It Becomes Truth
Trust is earned before it’s amplified.
We activate the positioning through our 500+ creators and media partners — via drops, PR, launch moments, and coordinated seeding.
Your message starts showing up in content, search, AI results, and media coverage
So when people look you up, they find proof.
Turn Demand Into Sell-Through
Now we activate the commerce engine.
TikTok Shop. Affiliate livestreamers. Retail. High-converting product pages. Clear selling briefs.
We engineer real sell-through.
Scale What’s Already Working
Only then do we pour fuel.
Media buys, promotions, activations, seasonal pushes (11.11, Black Friday) — only after the foundation works.
We double down on what’s proven.
Strategy Before Everything
Before anything moves, we pressure-test the product.
We measure it against real market conditions — and against our experience launching and scaling brands here.
If something is off, we’d rather tell you upfront.
We don’t work with every brand.
We partner with products we believe can win.Build a Position Worth Believing
Good products don’t sell themselves. Clarity sells.
We sharpen the brand narrative, founder story, and product angles until we can convincingly sell it to ourselves — and you.
If we’re not convinced, the market won’t be either.Seed It Until It Becomes Truth
Trust is earned before it’s amplified.
We activate the positioning through our 500+ creators and media partners — via drops, PR, launch moments, and coordinated seeding.
Your message starts showing up in content, search, AI results, and media coverage
So when people look you up, they find proof.Turn Demand Into Sell-Through
Now we activate the commerce engine.
TikTok Shop. Affiliate livestreamers. Retail. High-converting product pages. Clear selling briefs.
We engineer real sell-through.Scale What’s Already Working
Only then do we pour fuel.
Media buys, promotions, activations, seasonal pushes (11.11, Black Friday) — only after the foundation works.
We double down on what’s proven.
Strategy Before Everything
Before anything moves, we pressure-test the product.
We measure it against real market conditions — and against our experience launching and scaling brands here.
If something is off, we’d rather tell you upfront.
We don’t work with every brand.
We partner with products we believe can win.Build a Position Worth Believing
Good products don’t sell themselves. Clarity sells.
We sharpen the brand narrative, founder story, and product angles until we can convincingly sell it to ourselves — and you.
If we’re not convinced, the market won’t be either.Seed It Until It Becomes Truth
Trust is earned before it’s amplified.
We activate the positioning through our 500+ creators and media partners — via drops, PR, launch moments, and coordinated seeding.
Your message starts showing up in content, search, AI results, and media coverage
So when people look you up, they find proof.Turn Demand Into Sell-Through
Now we activate the commerce engine.
TikTok Shop. Affiliate livestreamers. Retail. High-converting product pages. Clear selling briefs.
We engineer real sell-through.Scale What’s Already Working
Only then do we pour fuel.
Media buys, promotions, activations, seasonal pushes (11.11, Black Friday) — only after the foundation works.
We double down on what’s proven.
Strategy Before Everything
Before anything moves, we pressure-test the product.
We measure it against real market conditions — and against our experience launching and scaling brands here.
If something is off, we’d rather tell you upfront.
We don’t work with every brand.
We partner with products we believe can win.
Build a Position Worth Believing
Good products don’t sell themselves. Clarity sells.
We sharpen the brand narrative, founder story, and product angles until we can convincingly sell it to ourselves — and you.
If we’re not convinced, the market won’t be either.
Seed It Until It Becomes Truth
Trust is earned before it’s amplified.
We activate the positioning through our 500+ creators and media partners — via drops, PR, launch moments, and coordinated seeding.
Your message starts showing up in content, search, AI results, and media coverage
So when people look you up, they find proof.
Turn Demand Into Sell-Through
Now we activate the commerce engine.
TikTok Shop. Affiliate livestreamers. Retail. High-converting product pages. Clear selling briefs.
We engineer real sell-through.
Scale What’s Already Working
Only then do we pour fuel.
Media buys, promotions, activations, seasonal pushes (11.11, Black Friday) — only after the foundation works.
We double down on what’s proven.
Brands
Brands
Trusted by product-led brands.
RABBIT HABIT
SUKHATARA
SIMPLY 0
SSUNSU
GIGI
PALOMA
Silkfairy
F FOR FUNCTION
BARKER WELLNESS CO
BIODANCE
RABBIT HABIT
SUKHATARA
SIMPLY 0
SSUNSU
GIGI
PALOMA
Silkfairy
F FOR FUNCTION
BARKER WELLNESS CO
BIODANCE
RABBIT HABIT
SUKHATARA
SIMPLY 0
SSUNSU
GIGI
PALOMA
Silkfairy
F FOR FUNCTION
BARKER WELLNESS CO
BIODANCE
+
Creatives Made
+
Creatives Made
+
Creatives Made
+
Campaigns Delivered
+
Campaigns Delivered
+
Campaigns Delivered
M
$
Revenue Driven
M
$
Revenue Driven
M
$
Revenue Driven
%
Client retention
%
Client retention
%
Client retention
Numbers
Numbers
We Work Best With
Focused
Focused
We work best with brands at pivotal growth moments.
Foreign Brands Entering Singapore
Entering Singapore is a positioning challenge, not just a distribution.
We help you land properly with:
Local pricing and positioning insight
A 1,550 sqft creator clubhouse & retail testbed
In-house creative and launch execution
A network of 500+ creators and media partners
We help you localise fast, prove demand early, and build credibility from day one.
Brands Launching Something New
New product. New category. New brand.
Launches fail when positioning is unclear and trust isn’t built early.
We help you:
Define the hero angle and sharpen the narrative
Build a credible launch story (PR + creators)
Activate TikTok Shop, livestream, and commerce properly
Generate early proof before scaling
So your launch doesn’t just “look good.”It sells through.
Brands Ready to Break Through
You’ve grown – but now you’ve plateaued.
Ads are expensive. Something feels stuck.
We step in to:
Re-evaluate positioning and commercial strategy
Diagnose conversion leaks
Optimise commerce engines and rebuild demand
Redesign the scaling sequence — not just increase spend
We focus on unlocking the next phase of growth.
Foreign Brands Entering Singapore
Entering Singapore is a positioning challenge, not just a distribution.
We help you land properly with:
Local pricing and positioning insight
A 1,550 sqft creator clubhouse & retail testbed
In-house creative and launch execution
A network of 500+ creators and media partners
We help you localise fast, prove demand early, and build credibility from day one.
Brands Launching Something New
New product. New category. New brand.
Launches fail when positioning is unclear and trust isn’t built early.
We help you:
Define the hero angle and sharpen the narrative
Build a credible launch story (PR + creators)
Activate TikTok Shop, livestream, and commerce properly
Generate early proof before scaling
So your launch doesn’t just “look good.”It sells through.
Brands Ready to Break Through
You’ve grown – but now you’ve plateaued.
Ads are expensive. Something feels stuck.We step in to:
Re-evaluate positioning and commercial strategy
Diagnose conversion leaks
Optimise commerce engines and rebuild demand
Redesign the scaling sequence — not just increase spend
We focus on unlocking the next phase of growth.
Foreign Brands Entering Singapore
Entering Singapore is a positioning challenge, not just a distribution.
We help you land properly with:
Local pricing and positioning insight
A 1,550 sqft creator clubhouse & retail testbed
In-house creative and launch execution
A network of 500+ creators and media partners
We help you localise fast, prove demand early, and build credibility from day one.
Brands Launching Something New
New product. New category. New brand.
Launches fail when positioning is unclear and trust isn’t built early.
We help you:
Define the hero angle and sharpen the narrative
Build a credible launch story (PR + creators)
Activate TikTok Shop, livestream, and commerce properly
Generate early proof before scaling
So your launch doesn’t just “look good.”It sells through.
Brands Ready to Break Through
You’ve grown – but now you’ve plateaued.
Ads are expensive. Something feels stuck.We step in to:
Re-evaluate positioning and commercial strategy
Diagnose conversion leaks
Optimise commerce engines and rebuild demand
Redesign the scaling sequence — not just increase spend
We focus on unlocking the next phase of growth.
Foreign Brands Entering Singapore
Entering Singapore is a positioning challenge, not just a distribution.
We help you land properly with:
Local pricing and positioning insight
A 1,550 sqft creator clubhouse & retail testbed
In-house creative and launch execution
A network of 500+ creators and media partners
We help you localise fast, prove demand early, and build credibility from day one.
Brands Launching Something New
New product. New category. New brand.
Launches fail when positioning is unclear and trust isn’t built early.
We help you:
Define the hero angle and sharpen the narrative
Build a credible launch story (PR + creators)
Activate TikTok Shop, livestream, and commerce properly
Generate early proof before scaling
So your launch doesn’t just “look good.”It sells through.
Brands Ready to Break Through
You’ve grown – but now you’ve plateaued.
Ads are expensive. Something feels stuck.We step in to:
Re-evaluate positioning and commercial strategy
Diagnose conversion leaks
Optimise commerce engines and rebuild demand
Redesign the scaling sequence — not just increase spend
We focus on unlocking the next phase of growth.
What Makes Damnzai Different
We Are Different
We Are Different
We Are Different
Product Marketing, Through a Conversion Lens
Have you ever heard of an agency that actually runs retail? That’s us.
We operate a 1,550 sqft creator clubhouse and retail store at Dempsey Hill with rent paid, staff on the floor selling to customers and creators daily, and weekly livestreams.
That means our judgment is grounded in reality: what converts, what’s important, what gets returned, and how people actually buy.
A 500+ Creator, Livestreamer, and Media Network built for Momentum
PR and creator marketing shouldn’t be scattered posts or random gifting.It should feel coordinated, consistent, and cumulative.
We craft one coherent narrative aligned to what you’re selling and why it matters.Then we activate it through our 500+ creator, livestreamer, and media relationships.
Your message starts showing up in content, search, AI summaries, and media coverage.Not one-off posts. Proof that accumulates.
We See the Whole System, Then Run It in the Right Order
Most agencies push specialise in one lever. PR agencies will tell you that you need PR first. Social agencies will say “more content!”. Media agencies will say “more ads!”
But product growth doesn’t happen in silos. Each piece affects the next.
We see the full chain from positioning to proof to sell-through.
We spot what’s missing, then run it in sequence so momentum builds first, and spend scales after
Product Marketing, Through a Conversion Lens
Have you ever heard of an agency that actually runs retail? That’s us.
We operate a 1,550 sqft creator clubhouse and retail store at Dempsey Hill with rent paid, staff on the floor selling to customers and creators daily, and weekly livestreams.
That means our judgment is grounded in reality: what converts, what’s important, what gets returned, and how people actually buy.
A 500+ Creator, Livestreamer, and Media Network built for Momentum
PR and creator marketing shouldn’t be scattered posts or random gifting.It should feel coordinated, consistent, and cumulative.
We craft one coherent narrative aligned to what you’re selling and why it matters.Then we activate it through our 500+ creator, livestreamer, and media relationships.
Your message starts showing up in content, search, AI summaries, and media coverage.Not one-off posts. Proof that accumulates.
We See the Whole System, Then Run It in the Right Order
Most agencies push specialise in one lever. PR agencies will tell you that you need PR first. Social agencies will say “more content!”. Media agencies will say “more ads!”
But product growth doesn’t happen in silos. Each piece affects the next.
We see the full chain from positioning to proof to sell-through.
We spot what’s missing, then run it in sequence so momentum builds first, and spend scales after
Product Marketing, Through a Conversion Lens
Have you ever heard of an agency that actually runs retail? That’s us.
We operate a 1,550 sqft creator clubhouse and retail store at Dempsey Hill with rent paid, staff on the floor selling to customers and creators daily, and weekly livestreams.
That means our judgment is grounded in reality: what converts, what’s important, what gets returned, and how people actually buy.
A 500+ Creator, Livestreamer, and Media Network built for Momentum
PR and creator marketing shouldn’t be scattered posts or random gifting.It should feel coordinated, consistent, and cumulative.
We craft one coherent narrative aligned to what you’re selling and why it matters.Then we activate it through our 500+ creator, livestreamer, and media relationships.
Your message starts showing up in content, search, AI summaries, and media coverage.Not one-off posts. Proof that accumulates.
We See the Whole System, Then Run It in the Right Order
Most agencies push specialise in one lever. PR agencies will tell you that you need PR first. Social agencies will say “more content!”. Media agencies will say “more ads!”
But product growth doesn’t happen in silos. Each piece affects the next.
We see the full chain from positioning to proof to sell-through.
We spot what’s missing, then run it in sequence so momentum builds first, and spend scales after
Product Marketing, Through a Conversion Lens
Have you ever heard of an agency that actually runs retail? That’s us.
We operate a 1,550 sqft creator clubhouse and retail store at Dempsey Hill with rent paid, staff on the floor selling to customers and creators daily, and weekly livestreams.
That means our judgment is grounded in reality: what converts, what’s important, what gets returned, and how people actually buy.
A 500+ Creator, Livestreamer, and Media Network built for Momentum
PR and creator marketing shouldn’t be scattered posts or random gifting.It should feel coordinated, consistent, and cumulative.
We craft one coherent narrative aligned to what you’re selling and why it matters.Then we activate it through our 500+ creator, livestreamer, and media relationships.
Your message starts showing up in content, search, AI summaries, and media coverage.Not one-off posts. Proof that accumulates.
We See the Whole System, Then Run It in the Right Order
Most agencies push specialise in one lever. PR agencies will tell you that you need PR first. Social agencies will say “more content!”. Media agencies will say “more ads!”
But product growth doesn’t happen in silos. Each piece affects the next.
We see the full chain from positioning to proof to sell-through.
We spot what’s missing, then run it in sequence so momentum builds first, and spend scales after
On-the-ground teams across Asia.
Singapore || Kuala Lumpur || Guangzhou
Across Asia
Headquarters
Singapore
Our base of operations. Where strategy, brand direction, and market entry decisions are led.
ROH
Guangzhou
Headquarters
Singapore
Our base of operations. Where strategy, brand direction, and market entry decisions are led.
ROH
Guangzhou
Headquarters
Singapore
Our base of operations. Where strategy, brand direction, and market entry decisions are led.
ROH
Guangzhou
Request a Meeting
Thanks for considering us. Share what you need help with. If we can take it on, we’ll book you in. If not, we’ll let you know quickly. We take on a limited number of campaigns so we can stay hands-on.