Damnzai

Damnzai

Damnzai

We help product-led beauty, wellness, and retail brands build momentum in Singapore and beyond.

We help product-led beauty, wellness, and retail brands build momentum in Singapore and beyond.

  • MARKies Awards, 2023

    Top 10, Most Effective Use - Integrated Media

  • MARKies Awards, 2023

    Top 10, Most Effective Use - Programmactic Marketing

  • MARKies Awards, 2023

    Top 10, Most Effective Use - Digital

  • MARKies Awards, 2023

    Top 10, Most Effective Use - Omnichannel

  • APAC Insider, 2022

    Best Conversion Advertising Specialists

ROLLING OVER BORING MARKETING ✦ ROLLING OVER EMPTY POSITIONING ✦ ROLLING OVER SHORT TERM THINKING ✦  

Built for brands where product actually matters.

Built for brands where product actually matters.

We work exclusively with beauty, wellness, and retail brands that care about product, positioning, and long-term growth.

Creating Momentum for Product Based Brands

Approach

The right moves in the right order.

Strategy Before Everything

Before anything moves, we pressure-test the product.
We measure it against real market conditions — and against our experience launching and scaling brands here.
If something is off, we’d rather tell you upfront.
We don’t work with every brand.
We partner with products we believe can win.

Build a Position Worth Believing

Good products don’t sell themselves. Clarity sells.
We sharpen the brand narrative, founder story, and product angles until we can convincingly sell it to ourselves — and you.
If we’re not convinced, the market won’t be either.

Seed It Until It Becomes Truth

Trust is earned before it’s amplified.
We activate the positioning through our 500+ creators and media partners — via drops, PR, launch moments, and coordinated seeding.
Your message starts showing up in content, search, AI results, and media coverage
So when people look you up, they find proof.

Turn Demand Into Sell-Through

Now we activate the commerce engine.
TikTok Shop. Affiliate livestreamers. Retail. High-converting product pages. Clear selling briefs.

We engineer real sell-through.

Scale What’s Already Working

Only then do we pour fuel.
Media buys, promotions, activations, seasonal pushes (11.11, Black Friday) — only after the foundation works.
We double down on what’s proven.

Brands

Trusted by product-led brands.

RABBIT HABIT

SUKHATARA

SIMPLY 0

SSUNSU

GIGI

PALOMA

Silkfairy

F FOR FUNCTION

BARKER WELLNESS CO

BIODANCE

RABBIT HABIT

SUKHATARA

SIMPLY 0

SSUNSU

GIGI

PALOMA

Silkfairy

F FOR FUNCTION

BARKER WELLNESS CO

BIODANCE

RABBIT HABIT

SUKHATARA

SIMPLY 0

SSUNSU

GIGI

PALOMA

Silkfairy

F FOR FUNCTION

BARKER WELLNESS CO

BIODANCE

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We Work Best With

Focused

Focused

Were not for everyone. We work with brands at pivotal growth moments.

Foreign Brands Entering Singapore

Entering Singapore is a positioning challenge, not just a distribution.

We help you land properly with:

Local pricing and positioning insight

A 1,550 sqft creator clubhouse & retail testbed

In-house creative and launch execution

A network of 500+ creators and media partners

We help you localise fast, prove demand early, and build credibility from day one.

Brands Launching Something New

New product. New category. New brand.

Launches fail when positioning is unclear and trust isn’t built early.

We help you:

Define the hero angle and sharpen the narrative

Build a credible launch story (PR + creators)

Activate TikTok Shop, livestream, and commerce properly

Generate early proof before scaling

So your launch doesn’t just “look good.”It sells through.

Brands Ready to Break Through

You’ve grown – but now you’ve plateaued.
Ads are expensive. Something feels stuck.

We step in to:

Re-evaluate positioning and commercial strategy

Diagnose conversion leaks

Optimise commerce engines and rebuild demand

Redesign the scaling sequence — not just increase spend

We focus on unlocking the next phase of growth.

What Makes Damnzai Different

Our Approach

Our Approach

Our Approach

We Run Our Own Commercial Platform

We operate a 1,550 sqft creator clubhouse and retail store at Dempsey Hill.

We pay rent.
We run daily livestreams.
We have staff selling to real customers and creators — every day.

We watch what converts, what gets repeated, what gets returned — and what actually moves.

Very few agencies operate their own retail and live commerce environment.

We do.

We Dont Send Products. We Seed Belief.

PR and creator marketing shouldn’t be scattered posts.

We craft a single, coherent narrative — aligned to what you’re selling and why it matters.

Then we activate it through our 500+ creator and media relationships.

Not a cold list. Not one-off gifting.

Real conversations. Coordinated distribution.

The goal isn’t more content.
It’s consistent visibility that becomes proof.

We Understand Sequencing

Many agencies specialise in one lever — ads, PR, creators, creative.

But product growth doesn’t happen in silos. Each piece affects the next

We see the whole chain, identify what’s missing, and run it in sequence.

You need an orchestra — not instruments playing their own tune.

On-the-ground teams across Asia.

Singapore || Kuala Lumpur || Guangzhou

Across Asia

Headquarters

Singapore

Our base of operations. Where strategy, brand direction, and market entry decisions are led.

ROH

Guangzhou

Headquarters

Singapore

Our base of operations. Where strategy, brand direction, and market entry decisions are led.

ROH

Guangzhou

Headquarters

Singapore

Our base of operations. Where strategy, brand direction, and market entry decisions are led.

ROH

Guangzhou

Request a Meeting

Thanks for considering us. Share what you need help with. If we can take it on, we’ll book you in. If not, we’ll let you know quickly. We take on a limited number of campaigns so we can stay hands-on.