We help product-led beauty, wellness, and retail brands build momentum in Singapore and beyond.

MARKies Awards, 2023
Top 10, Most Effective Use - Integrated Media
MARKies Awards, 2023
Top 10, Most Effective Use - Programmactic Marketing
MARKies Awards, 2023
Top 10, Most Effective Use - Digital
MARKies Awards, 2023
Top 10, Most Effective Use - Omnichannel
APAC Insider, 2022
Best Conversion Advertising Specialists

Built for brands where product actually matters.

Built for brands where
product actually matters.

Built for brands where product actually matters.

We work exclusively with beauty, wellness, and retail brands that care about product, positioning, and long-term growth.

We work exclusively with beauty, wellness, and retail brands that care about product,
positioning, and long-term growth.

Creating Momentum for Product Based Brands

Approach

The right moves in the right order.

Strategy Before Everything
Before starting anything, the product gets pressure-tested.
We measure against real market conditions and what we’ve seen actually work here.
You can expect candid and pragmatic recommendations.
We don’t work with every brand.
But we fully commit to every brand we work with.
Build a Position Worth Believing
Good products fail every day because the positioning is fuzzy.
We sharpen the story, founder narrative, and product angles until it’s instantly clear: who it’s for, why it’s different, and why it’s worth paying for.
If it doesn’t even convince internally, it won’t convince your buyers.
Seeding Credibility and Proof
Before scaling, proof has to exist.
We activate the positioning you’ve chosen through 500+ creators and media partners via drops, PR moments, launch activations, and coordinated seeding.
Your message starts showing up in content, search, AI summaries, and media coverage.
So when people look you up, they find stackable proof.
Engineer Sell-Through
Now it’s time to sell.
We activate affiliates and livestreamers with clear briefs, to sell with consistency, repeating the same story, the same proof, and the same clear answers to doubts.
At the same time, we also re-build the selling surfaces: TikTok Shop, website product pages, stronger copywriting, and conversion assets. So attention turns to checkouts.
Scale What’s Already Working
Some agencies throw money on ads too early and wonder why it’s not working.
We scale only after the engine is working: the positioning is clear, proof exists, and sell-through is consistent.
Then we pour fuel with discipline: paid media, retargeting, and seasonal pushes that amplify winners, not guesswork.

Strategy Before Everything
Before starting anything, the product gets pressure-tested.
We measure against real market conditions and what we’ve seen actually work here.
You can expect candid and pragmatic recommendations.
We don’t work with every brand.
But we fully commit to every brand we work with.
Build a Position Worth Believing
Good products fail every day because the positioning is fuzzy.
We sharpen the story, founder narrative, and product angles until it’s instantly clear: who it’s for, why it’s different, and why it’s worth paying for.
If it doesn’t even convince internally, it won’t convince your buyers.
Seeding Credibility and Proof
Before scaling, proof has to exist.
We activate the positioning you’ve chosen through 500+ creators and media partners via drops, PR moments, launch activations, and coordinated seeding.
Your message starts showing up in content, search, AI summaries, and media coverage.
So when people look you up, they find stackable proof.
Engineer Sell-Through
Now it’s time to sell.
We activate affiliates and livestreamers with clear briefs, to sell with consistency, repeating the same story, the same proof, and the same clear answers to doubts.
At the same time, we also re-build the selling surfaces: TikTok Shop, website product pages, stronger copywriting, and conversion assets. So attention turns to checkouts.
Scale What’s Already Working
Some agencies throw money on ads too early and wonder why it’s not working.
We scale only after the engine is working: the positioning is clear, proof exists, and sell-through is consistent.
Then we pour fuel with discipline: paid media, retargeting, and seasonal pushes that amplify winners, not guesswork.

Strategy Before Everything
Before starting anything, the product gets pressure-tested.
We measure against real market conditions and what we’ve seen actually work here.
You can expect candid and pragmatic recommendations.
We don’t work with every brand.
But we fully commit to every brand we work with.
Build a Position Worth Believing
Good products fail every day because the positioning is fuzzy.
We sharpen the story, founder narrative, and product angles until it’s instantly clear: who it’s for, why it’s different, and why it’s worth paying for.
If it doesn’t even convince internally, it won’t convince your buyers.
Seeding Credibility and Proof
Before scaling, proof has to exist.
We activate the positioning you’ve chosen through 500+ creators and media partners via drops, PR moments, launch activations, and coordinated seeding.
Your message starts showing up in content, search, AI summaries, and media coverage.
So when people look you up, they find stackable proof.
Engineer Sell-Through
Now it’s time to sell.
We activate affiliates and livestreamers with clear briefs, to sell with consistency, repeating the same story, the same proof, and the same clear answers to doubts.
At the same time, we also re-build the selling surfaces: TikTok Shop, website product pages, stronger copywriting, and conversion assets. So attention turns to checkouts.
Scale What’s Already Working
Some agencies throw money on ads too early and wonder why it’s not working.
We scale only after the engine is working: the positioning is clear, proof exists, and sell-through is consistent.
Then we pour fuel with discipline: paid media, retargeting, and seasonal pushes that amplify winners, not guesswork.

Strategy Before Everything

Before starting anything, the product gets pressure-tested.
We measure against real market conditions and what we’ve seen actually work here.
You can expect candid and pragmatic recommendations.

We don’t work with every brand.
But we fully commit to every brand we work with.

Build a Position Worth Believing

Good products fail every day because the positioning is fuzzy.
We sharpen the story, founder narrative, and product angles until it’s instantly clear: who it’s for, why it’s different, and why it’s worth paying for.

If it doesn’t even convince internally, it won’t convince your buyers.

Seeding Credibility and Proof

Before scaling, proof has to exist.

We activate the positioning you’ve chosen through 500+ creators and media partners via drops, PR moments, launch activations, and coordinated seeding.

Your message starts showing up in content, search, AI summaries, and media coverage.
So when people look you up, they find stackable proof.

Engineer Sell-Through

Now it’s time to sell.

We activate affiliates and livestreamers with clear briefs, to sell with consistency, repeating the same story, the same proof, and the same clear answers to doubts.

At the same time, we also re-build the selling surfaces: TikTok Shop, website product pages, stronger copywriting, and conversion assets. So attention turns to checkouts.

Scale What’s Already Working

Some agencies throw money on ads too early and wonder why it’s not working.

We scale only after the engine is working: the positioning is clear, proof exists, and sell-through is consistent.

Then we pour fuel with discipline: paid media, retargeting, and seasonal pushes that amplify winners, not guesswork.

Brands

Trusted by product-led brands.

ELIVITY

GENIIE

GOLI

GULLON

JENNY HOUSE

KWANGDONG

LUXE BEAUTY

NATURES AID

SECOND STREET

SPA FOODS

TSAIO

UMABI

DERMA E

SIMPLY O

SLOOM

SSUNSU

ELIVITY

GENIIE

GOLI

GULLON

JENNY HOUSE

KWANGDONG

LUXE BEAUTY

NATURES AID

SECOND STREET

SPA FOODS

TSAIO

UMABI

DERMA E

SIMPLY O

SLOOM

SSUNSU

Creatives Made

Campaigns Delivered

Revenue Driven

Client retention

Numbers

We Work Best With

Focused

We work best with brands at pivotal growth moments.

Brands Entering Singapore

Entering Singapore is a positioning challenge, not just distribution.

We help you land properly with:

Local pricing and positioning insight

A 1,550 sqft creator clubhouse & retail testbed

In-house creative and launch execution

A network of 500+ creators and media partners

We help you localise fast, prove demand early, and build credibility from day one.

Brands Launching Something New

New product. New category. New brand.

Launches fail when positioning is unclear and trust isn’t built early.

We help you:

Define the hero angle and sharpen the narrative

Build a credible launch story (PR + creators)

Activate TikTok Shop, livestream, and commerce properly

Generate early proof before scaling

So your launch doesn’t just “look good.” It sells through.

Brands Ready to Break Through

You’ve grown – but now you’ve plateaued.
Ads are expensive. Something feels stuck.

We step in to:

Re-evaluate positioning and commercial strategy

Diagnose conversion leaks

Optimise commerce engines and rebuild demand

Redesign the scaling sequence — not just increase spend

We focus on unlocking the next phase of growth.

Brands Entering Singapore
Entering Singapore is a positioning challenge, not just distribution.
We help you land properly with:
Local pricing and positioning insight
A 1,550 sqft creator clubhouse & retail testbed
In-house creative and launch execution
A network of 500+ creators and media partners
We help you localise fast, prove demand early, and build credibility from day one.
Brands Launching Something New
New product. New category. New brand.
Launches fail when positioning is unclear and trust isn’t built early.
We help you:
Define the hero angle and sharpen the narrative
Build a credible launch story (PR + creators)
Activate TikTok Shop, livestream, and commerce properly
Generate early proof before scaling
So your launch doesn’t just “look good.” It sells through.
Brands Ready to Break Through
You’ve grown – but now you’ve plateaued.
Ads are expensive. Something feels stuck.
We step in to:
Re-evaluate positioning and commercial strategy
Diagnose conversion leaks
Optimise commerce engines and rebuild demand
Redesign the scaling sequence — not just increase spend
We focus on unlocking the next phase of growth.

Brands Entering Singapore
Entering Singapore is a positioning challenge, not just distribution.
We help you land properly with:
Local pricing and positioning insight
A 1,550 sqft creator clubhouse & retail testbed
In-house creative and launch execution
A network of 500+ creators and media partners
We help you localise fast, prove demand early, and build credibility from day one.
Brands Launching Something New
New product. New category. New brand.
Launches fail when positioning is unclear and trust isn’t built early.
We help you:
Define the hero angle and sharpen the narrative
Build a credible launch story (PR + creators)
Activate TikTok Shop, livestream, and commerce properly
Generate early proof before scaling
So your launch doesn’t just “look good.” It sells through.
Brands Ready to Break Through
You’ve grown – but now you’ve plateaued.
Ads are expensive. Something feels stuck.
We step in to:
Re-evaluate positioning and commercial strategy
Diagnose conversion leaks
Optimise commerce engines and rebuild demand
Redesign the scaling sequence — not just increase spend
We focus on unlocking the next phase of growth.

Brands Entering Singapore
Entering Singapore is a positioning challenge, not just distribution.
We help you land properly with:
Local pricing and positioning insight
A 1,550 sqft creator clubhouse & retail testbed
In-house creative and launch execution
A network of 500+ creators and media partners
We help you localise fast, prove demand early, and build credibility from day one.
Brands Launching Something New
New product. New category. New brand.
Launches fail when positioning is unclear and trust isn’t built early.
We help you:
Define the hero angle and sharpen the narrative
Build a credible launch story (PR + creators)
Activate TikTok Shop, livestream, and commerce properly
Generate early proof before scaling
So your launch doesn’t just “look good.” It sells through.
Brands Ready to Break Through
You’ve grown – but now you’ve plateaued.
Ads are expensive. Something feels stuck.
We step in to:
Re-evaluate positioning and commercial strategy
Diagnose conversion leaks
Optimise commerce engines and rebuild demand
Redesign the scaling sequence — not just increase spend
We focus on unlocking the next phase of growth.

What Makes Damnzai Different

We Are Different

Product Marketing,
Through a Conversion Lens
Have you ever heard of an agency that actually runs retail? That’s us.
We operate a 1,550 sqft creator clubhouse and retail store at Dempsey Hill with rent paid, staff on the floor selling to customers and creators daily, and weekly livestreams.
That means our judgment is grounded in reality: what converts, what’s important, what gets returned, and how people actually buy.
A 500+ Creator, Livestreamer, and Media Network built for Momentum
PR and creator marketing shouldn’t be scattered posts or random gifting. It should feel coordinated, consistent, and cumulative.
We craft one coherent narrative aligned to what you’re selling and why it matters.Then we activate it through our 500+ creator, livestreamer, and media relationships.
Your message starts showing up in content, search, AI summaries, and media coverage. Not one-off posts. Proof that accumulates.
We See the Whole System,
Then Run It in the Right Order
Most agencies specialise in one lever. PR agencies will tell you that you need PR first. Social agencies will say “more content!”. Media agencies will say “more ads!”
But product growth doesn’t happen in silos. Each piece affects the next.
We see the full chain from positioning to proof to sell-through.
We spot what’s missing, then run it in sequence so momentum builds first, and spend scales after

Product Marketing,
Through a Conversion Lens
Have you ever heard of an agency that actually runs retail? That’s us.
We operate a 1,550 sqft creator clubhouse and retail store at Dempsey Hill with rent paid, staff on the floor selling to customers and creators daily, and weekly livestreams.
That means our judgment is grounded in reality: what converts, what’s important, what gets returned, and how people actually buy.
A 500+ Creator, Livestreamer, and Media Network built for Momentum
PR and creator marketing shouldn’t be scattered posts or random gifting. It should feel coordinated, consistent, and cumulative.
We craft one coherent narrative aligned to what you’re selling and why it matters.Then we activate it through our 500+ creator, livestreamer, and media relationships.
Your message starts showing up in content, search, AI summaries, and media coverage. Not one-off posts. Proof that accumulates.
We See the Whole System,
Then Run It in the Right Order
Most agencies specialise in one lever. PR agencies will tell you that you need PR first. Social agencies will say “more content!”. Media agencies will say “more ads!”
But product growth doesn’t happen in silos. Each piece affects the next.
We see the full chain from positioning to proof to sell-through.
We spot what’s missing, then run it in sequence so momentum builds first, and spend scales after

Product Marketing,
Through a Conversion Lens
Have you ever heard of an agency that actually runs retail? That’s us.
We operate a 1,550 sqft creator clubhouse and retail store at Dempsey Hill with rent paid, staff on the floor selling to customers and creators daily, and weekly livestreams.
That means our judgment is grounded in reality: what converts, what’s important, what gets returned, and how people actually buy.
A 500+ Creator, Livestreamer, and Media Network built for Momentum
PR and creator marketing shouldn’t be scattered posts or random gifting. It should feel coordinated, consistent, and cumulative.
We craft one coherent narrative aligned to what you’re selling and why it matters.Then we activate it through our 500+ creator, livestreamer, and media relationships.
Your message starts showing up in content, search, AI summaries, and media coverage. Not one-off posts. Proof that accumulates.
We See the Whole System,
Then Run It in the Right Order
Most agencies specialise in one lever. PR agencies will tell you that you need PR first. Social agencies will say “more content!”. Media agencies will say “more ads!”
But product growth doesn’t happen in silos. Each piece affects the next.
We see the full chain from positioning to proof to sell-through.
We spot what’s missing, then run it in sequence so momentum builds first, and spend scales after

Product Marketing, Through a Conversion Lens

Have you ever heard of an agency that actually runs retail? That’s us.

We operate a 1,550 sqft creator clubhouse and retail store at Dempsey Hill with rent paid, staff on the floor selling to customers and creators daily, and weekly livestreams.

That means our judgment is grounded in reality: what converts, what’s important, what gets returned, and how people actually buy.

A 500+ Creator, Livestreamer, and Media Network built for Momentum

PR and creator marketing shouldn’t be scattered posts or random gifting. It should feel coordinated, consistent, and cumulative.

We craft one coherent narrative aligned to what you’re selling and why it matters.Then we activate it through our 500+ creator, livestreamer, and media relationships.

Your message starts showing up in content, search, AI summaries, and media coverage. Not one-off posts. Proof that accumulates.

We See the Whole System,
Then Run It in the Right Order

Most agencies specialise in one lever. PR agencies will tell you that you need PR first. Social agencies will say “more content!”. Media agencies will say “more ads!”

But product growth doesn’t happen in silos. Each piece affects the next.

We see the full chain from positioning to proof to sell-through.

We spot what’s missing, then run it in sequence so momentum builds first, and spend scales after